Bevvy Drinks
Brand Design / Strategy
Bevvy set out to shake up the soft drink space with a brand that felt as bold and vibrant as the drinks themselves. We helped bring that vision to life by crafting a fresh and energetic identity system that included a playful, modern wordmark, bubbly patterns, and expressive sticker graphics. Each element was designed to reflect Bevvy’s rebellious spirit and joyful approach to flavor, resulting in a brand experience that feels dynamic, approachable, and completely new.
The logo
We designed the Bevvy wordmark to be clean, playful, and modern and to feel approachable while expressing bold personality. The rounded letterforms create a soft, casual tone, while the custom shapes of the “e” and “y” add distinctiveness and flair. At the heart of the mark, the stacked “V”s represent flavors mixing into soda, a subtle nod to Bevvy’s core experience of creativity and customization. The logo balances confidence with charm, making it both memorable and versatile across touchpoints.
The Patterns
The wavy line and halftone patterns are expressive yet supportive design elements that bring depth and texture to Bevvy’s visual identity. The wavy line pattern adds movement and rhythm, evoking the flowing, mixed-up nature of flavor in motion, while the halftone pattern subtly references the bubbly fizz of soda. Both are intended to create visual layers without overpowering text or graphics, helping layouts feel playful, energetic, and cohesive while maintaining clarity and focus.
Stickers
We’ve also created a suite of “stickers” that reinforce the Bevvy brand by capturing its vibrant, playful, and energetic personality in a compact, expressive way. Bold colors, cheerful icons, and punchy typography echo Bevvy’s fresh and approachable tone, while the dotted halftone shadows nod to the bubbly, effervescent nature of soda, adding a sense of movement and fun. Whether used in packaging, merch, or digital content, these stickers help bring Bevvy’s joyful spirit to life and create a cohesive, standout visual language.
